How Much Does an AI Hologram Cost in 2026? Real, Unofficial, and Estimated Prices
From a $20 reservation deposit to the ¥200,000 (about $1,260) planned for Gatebox3, with a rival that still hasn't announced a price in between: that's how far this category is from having a real market price. We break down what each serious candidate would actually cost you today.
"How much does an AI hologram cost?" is one of the most-searched questions about this category, and the honest answer is: it depends enormously on what exactly you're buying. As of October 2026, the same search term covers several very different realities — an actual reservation deposit, an unofficial price, a planned retail price in yen for a device that doesn't ship until 2027, and a rival that still hasn't announced a price. This guide sorts out those realities so you know exactly what you'd get for each price.
Correction — Oct 7, 2026
We've corrected two figures in this guide. Everthine A1's ~$800 is not a price: it comes from a listing on its official store that the brand itself labels "test product, not for sale", so the A1 still has no announced price. And the ¥7,000-8,500 we gave for Gatebox belonged to display accessories with no AI, not to an AI hologram: the comparable device is Gatebox3, with a planned retail price of ¥200,000. We've updated the table and sections 02 and 03.
Update — Sep 17, 2026
We've merged the "Everthine A1" and "Lepro Ami" rows in this table: they're the same product. Lepro spun this hardware off at IFA Berlin under the independent Everthine brand — they aren't two separate rivals, and keeping them as separate rows overstated how many real competitors this category has. Details on the spin-off in section 03.
01.Price comparison: what each AI hologram actually costs today
| Razer AVA | Everthine A1 | Gatebox3 | |
|---|---|---|---|
| Price | ~$270 / ~€249 | Not announced | ¥200,000 planned (~$1,260) |
| Type of figure | Unofficial price. Razer hasn't announced the final price yet | No official figure: the ~$800 that circulated comes from a test product on its store | Planned retail price, excl. tax (Makuake pre-sale from ¥130,000) |
| What you pay today | $20 refundable deposit (reservation) | Nothing — no hardware or open reservation | Nothing — pre-sale closed, backers get units in March 2027, general sale from April 2027 |
| Real conversational AI | Yes | Yes | Yes, with a voice subscription (~¥500-1,000/month) and a connected PC |
Sources: Razer AVA's availability and reservation pages, USA Wire, TechBullion and Tech Times' IFA Berlin 2026 coverage of Everthine A1 (formerly Lepro Ami, Lepro's CES 2026 press release via PR Newswire), Everthine's official store and Gatebox3's Makuake campaign. Dollar conversion at the October 7, 2026 rate ($1 ≈ ¥158). Verified as of October 2026 — none of these figures is a final sale price yet and all may change without notice.
02.Why the price varies so much between them
This category's price spread isn't a market failure — it's a symptom of three very different products being compared under the same "AI hologram" label. Three factors explain almost all of the gap:
What the AI includes
Built-in AI, a monthly subscription or an external PC change a lot what you actually end up paying
Hardware and materials
Screen, optics, and local compute push up cost versus a plain projection box
Brand positioning
Razer sells a volume gaming accessory. Gatebox targets a premium device for character fans
Why the distinction matters: comparing Razer AVA's $20 deposit to Gatebox3's ¥200,000 as if they were the same thing is misleading — one is a refundable reservation, the other the planned price of a device that also needs a PC and a subscription for voice chat. Price only makes sense next to the rest of the spec sheet, which we cover in more depth in our category guide.
03.Breakdown by device
Razer AVA has a more concrete reservation path: a refundable $20 US deposit. It does not confirm or lock a final product price. The unofficial price is ~$270 / ~€249. We explain the process and its limits in our step-by-step reservation guide.
Everthine A1 is the clearest case of hype without a final figure. The hardware was announced at CES 2026 under the name Lepro Ami, with an "empathetic" multimodal AI but no price or reservation date. At IFA Berlin 2026, Lepro spun the product off into an independent brand — Everthine — which still hasn't announced a price. The roughly $800 figure that circulated in some coverage and product aggregators comes from a listing on its official store that the brand itself describes as "test product, not for sale, please do not buy": it is not a price. Software ships before hardware, both planned for 2026 with no reservations open. We compare it with AVA in the Razer AVA vs Everthine A1 comparison. One clarification matters here, since it causes real search confusion: Lepro as a brand already sells smart lighting with active discounts and deals in its store — that's usually what shows up if you search "Lepro deals" with no further context — but those deals have nothing to do with the A1.
Gatebox3 is the only one of the three with a planned retail price: ¥200,000 excluding tax, about $1,260 at October 2026 exchange rates. Its Makuake pre-sale closed on September 25 with plans from ¥130,000 to ¥164,000 (35% to 18% off). Backers will receive units in March 2027 and general sale is planned from April 2027, with an international Kickstarter announced for this winter. Two important caveats: it's a display that connects to a PC (it doesn't work on its own), and AI voice chat is a subscription of roughly ¥500-1,000 a month, with the first year free for Makuake backers. Gatebox also sells much cheaper figures and display boxes, but those are accessories with no conversational AI, not an AI hologram.
04.What to expect if you're buying from Europe or LATAM
All of these figures are aimed at the US market or, in Gatebox's case, Japan. None of the three manufacturers has yet confirmed a final euro price or opened reservations outside its home market for the real-AI model. Razer AVA has given the clearest signals of an upcoming European launch — we track the concrete clues in our IFA Berlin 2026 coverage — but any euro figure right now is still an estimated conversion, not an announced price. For LATAM, the situation is even less defined: we cover taxes and shipping in our article on Razer AVA availability in Mexico, Colombia, and Argentina.
Our Take
When someone asks "how much does an AI hologram cost" in 2026, the honest answer is that Razer AVA's only confirmed amount is its $20 reservation deposit, not the device price. The unofficial ~$270 / ~€249 price can change, Everthine A1 has no price at all, and the category's only planned retail price, Gatebox3's, belongs to a device that doesn't ship until 2027. No figure replaces an official final retail price. Compare whether an amount is a deposit, an estimate, or a product currently available to buy. We will update this guide when each brand publishes verifiable pricing and a sale date.
Can You Reserve Razer AVA Now?
Yes, in the US, with a refundable $20 deposit. Check the reservation status for Europe and LATAM on our availability page.
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